Secrets To Getting Free Publicity For Your Business

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Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences. Newspapers, magazines and radio and television news programs are filled […]


Publicity And Marketing The Perfect Niche For Successful Virtual Assistants

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We all realize how Virtual Assistants have revolutionized the way we work today. Most businesses now count on their Virtual Assistant the same as they used to count on their secretaries, only so much more. VAs are a prized and respected part of their client’s team, and unlike secretaries, who often were taken for granted, […]


The Increasing Power Of Publicity Media Exposure And How It Can Benefit Your Business

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The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have […]


Ensuring Business Success 4th Quarter Publicity 1st Quarter Prosperity

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As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just […]


I Can T Afford A Publicity Public Relations Campaign Can I

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It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an […]


Mastering The Media How To Make The Most Of Your Publicity Media Exposure Opportunities

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As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a few […]


Spotlight On Success Program To Benefit Arizona Schools

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For many years, the Arizona schools have experienced a lot of negative publicity that affects its ability to recruit talent, garner extra funding, and keep students in the public school system. Current superintendent Tom Horne says that much of this publicity is unwarranted and unfair to the Arizona schools that have made many positive strides […]


Getting Free Publicity For Your Business

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Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences. Newspapers, magazines and radio and television news programs are filled […]


The Most Overlooked Free Advertising In The World Wide Universe

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Why would anyone in their right mind pass up an opportunity for free advertising? The answer is, you shouldn’t. Never. That’s why you need to learn the careful art of press release writing and submission. The press release is the perfect tool for free publicity. Most people know that non-profit and community service organizations are […]


7 Tips In Creating Publicity For Corporate Events

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Organising corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is especially true when corporate event managers are faced with a dilemma in balancing the need to create an enjoyable and beneficial event, and at the same time entrusted with the responsibility to create publicity for it. Nevertheless, if the right […]


Fundraising Publicity Tips

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The success of your fundraiser depends on how much publicity your group can attract. Community awareness of your fundraising need and your fundraising offering will always increase your results. Here are some fundraising publicity tips: Publicity Tip #1 – Use your website If you don’t have one, get one. Use it to communicate your goals,thank […]