Benefits Of Quality Athletic Gear

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With the right shoes, you will be more comfortable and have more control over your body when running, jogging, jumping, sliding, or landing. Quality sports shoes should offer cushioned support in the front, sides, and heel so your foot absorbs the least amount of shock as possible. Adidas is famous for offering shoes that can […]


Quest To Help Athletes Perform

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From the beginning, Adolf Dassler wanted a line of sports shoes that would help athletes perform their best regardless of the sport in which they competed In 1949. When the company began, its founder took his name and formed Adidas and it got its first major boost in 1954 when Germany battled Hungary on the […]


Apparel And Equipment In Sports Fitness And Recreation

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These days there are many big brands that cater to sports, fitness and recreation enthusiasts. Nike catapulted to number one when they hired basketball legend Michael Jordan to endorse for them because at the height of that advertising campaign everyone indeed wanted to be like Mike. They continued their reign and reinforced their being number […]


Let Out The Athlete In You

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Adidas is a name that has a thunderous ring in the sports industry. Primarily focusing on the manufacture of clothing and shoes that appeal to athletes, professional sports stars, and the hobbyists alike, this German company was able to soon dominate the market with its superior products. Even though financial scandals netted the company some […]


Athletes Foot

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Almost half the world-wide market for athletic shoes is right here in the US. Thanks to an aggressive marketing plan and succession of shrewd endorsements, it has been dominated by the Nike “swoosh”. In a business saturated with players, Nike’s 36% market share represents a substantial margin over the competition. How much is 36% of […]