Mastering The Media How To Make The Most Of Your Publicity Media Exposure Opportunities

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As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a few […]


Court Reporters And The Equipments They Use In The Court Of Law

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Court Reporters are a fascinating bunch. I always wonder how they stay under control despite all the things that happen around them in the court of law. As the parades of witnesses come and go, you can see them pound away or talk into the equipments that help them do their jobs. It is obvious […]


The Stress And Anxiety Of A Reporter

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Every long journey must face its consequential end – and so it is with the career of reporter. The journalistic odyssey of every reporter must eventually reach the end point… the last report from the field. The long years of tedious work in covering beats, going to different places, meeting different personalities and dignitaries – […]


A Company S Story Must Carry Impingement Value To Obtain Widespread Publicity

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In two previous columns, we talked about how quality management attracts Publicity, or PR. Nearly every company is constantly trying to attract the attention of the media. What brings the media to a company’s door? That’s what every public relations man or woman would love to know. For this is what PR people get paid […]


How To Get A Reporter S Attention For Your Book

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Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch? […]