Putting It On Paper Book Review

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Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper – The ground rules for creating promotional pieces that sell books. This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, […]


Get Trendy Match Promotional Products With The Latest Trends

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For promotional products to succeed in a marketing campaign, they must be relevant and wanted by a large audience. The promotional products must be useful, new and hip. Matching your promotional products to the latest market trends can increase the overall success of your marketing campaign. This year marks the continuing popularity and obsession with […]


Get Trendy Match Promotional Products With The Latest Trends

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For promotional products to succeed in a marketing campaign, they must be relevant and wanted by a large audience. The promotional products must be useful, new and hip. Matching your promotional products to the latest market trends can increase the overall success of your marketing campaign. This year marks the continuing popularity and obsession with […]


Site Promotion Cyber Or Traditional

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If you’ve ever attended a trade show then you know you will be bombarded with freebie promotion items. Sure there are the popular items such as promotional pens, key chains and note pads, but you will likely encounter unique items such as private label bottled water, customized battery operated fans, water globes, bobble head dolls, […]


Follow The Promotion Scorecard

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A promotion scorecard is exactly what it sounds like, a scorecard that compares all available essential information for promotions in a native application that brings all the information together and makes it easy for the webmaster and web user to view and understand in one glance. This information on the promotion scorecard can assist the […]


4 Things Everyone Ought To Know About Promotional Products

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The unique power of promotional products is the ability to place targeted marketing messages in front of people during their everyday lives in a manner which produces less waste than traditional marketing methods, but keeps the messages top of mind with prospects. A broad definition of a promotional item is as follows: any useful item […]


The Secrets To Remarkable Promotional Gifts

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When choosing a promotional gift, you need to consider three things to determine what type of gift you should be giving: your audience, your budget and your company’s image. Identifying Your Audience Nobody knows your audience better than you (ideally!). But before ordering and sending promotional gifts, you need to determine who you will be […]


Business Advertising Do It Yourself Advertising Versus Using A Promotional Ad Agency

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Are you a small to medium sized business owner? If you are, you may be looking for ways to improve your customer base and your profits in general. If you are you, you may be interested in starting a new marketing or advertising campaign. When it comes to business advertising and business marketing, you will […]


Cheap Promotional Products Are Good For Your Budget But Can They Hurt Your Business

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It’s no secret that people love receiving free gifts. Just observe anyone’s facial expression when they receive a gift. Think about the gifts you have received. Look around your office or room for items others have given you – chances are you remember who gave you each gift. In the business world, giving away promotional […]


Promotional Gifts Produce Success

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Free promotional gifts are rarely turned down. This statement makes promotional gifts a great choice for any business that wants to be remembered by its customers. According to an article in the on-line edition of “Advertising Age”, more marketers are seeking to target ads to their audience by using demographic data they have collected. This […]


Promotional Products Industry History And Overview

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Promotional products have been around for nearly 200 years. The Promotional Products Association International (PPAI), a trade association for promotional item distributors, points out that the promotional market came about when George Washington created buttons for his campaign. Although the promotions market has changed and expanded greatly since then, the original concept behind the message […]


See How Easily You Can Make Clients And Prospects Remember Your Name

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Why should you use promotional gifts to help promote your company? Isn’t a business card just as good? On the contrary, promotional gifts play a strong psychological role in convincing people in your industry that they need you. Take an example from Robert Cialdini’s book, The Psychology of Persuasion, in which he explains that one […]


Mc Donald S And Las Vegas Became Huge Businesses Using Promotional Marketing

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Promotional marketing is a great way to build your business. Promotional marketing is often overlooked by many business owners. McDonald’s and Las Vegas Casinos have taken full advantage of promotional marketing techniques and you should do the same. Promotional marketing can be very effective when employed correctly. We will take a look at a couple […]


The Best Promotional Gifts To Offer Your Clients

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Are you a business owner who would like to see an increase in your business profits? If you are, your focus is likely placed on acquiring new customers. When it comes to doing so, it is important that you take steps to set yourself apart from your competition. You need to remember that any business […]


Site Promotion Is Business Promotion

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Go to virtually any trade show and you are likely to find all the pens, yardsticks, key chains, cups, plastic bags, Frisbee, magnet and handheld fans you will ever need. You might even find the stray lanyard, dog collar or walking stick. Each items is prepared especially to present the booth visitor with an impression […]


Halloween Tips How To Pull Off Tricks And Treats Safely

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Boo! Ha-ha. Got you. Honestly though, Halloween can be a spooky time for everyone. Kids are scared of the un-known ghosts and goblins that possibly reside behind trees or in gutters while parents are scared of un-known people who are out and up to no good. To ensure your employees and clients’ families are safe […]


Increase Business By Sending Gifts

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Business Owners are always looking for new ways to increase sales. One way to do this is by allocating a percentage of your advertising budget to promotional products. Instead of spending 100% of your budget on advertising, allocate 25% to promotional products. Repeat business from existing customers is the mainstay for most businesses! If you […]


Meeting Promotion And Publicity Checklist

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1. Review previous years’ promotional budgets 2. Determine objectives and scope of program 3. Determine audience(s): membership, potential exhibitors, an industry or trade, general public. 4. Develop theme and corresponding graphics. Considerations should include purposes of individual pieces: who will receive them, tone to be conveyed, how they will be produced, how many colors will […]


How To Use The Promotional Tools On Ebay

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eBay wants you to be successful. Essentially, if their sellers are not making any money, eBay is not making any money – or not enough money. eBay does have one other very small source of revenue, which comes from the sellers. This revenue is realized from the promotional tools that actually help you, as a […]