What Is Your Worth

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Persuasion is a huge field of study. . . as big as human nature itself. And as I continue to explore all of persuasion in my work, lately I’ve been focusing in the very specific goal of persuading the affluent and accessing that affluent mindset within ourselves. When we more specifically define our goals, our […]


What Is Your Worth

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Persuasion is a huge field of study. . . as big as human nature itself. And as I continue to explore all of persuasion in my work, lately I’ve been focusing in the very specific goal of persuading the affluent and accessing that affluent mindset within ourselves. When we more specifically define our goals, our […]


The Downfalls Of But

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I really like you, but… I agree with you, but… Your hair looks great, but… How do these three examples strike you? Do you get the feeling that what’s coming next might not be very agreeable? Learning to have a precision with language is one of the most important aspects of persuasion. The big ‘but’ […]


The Downfalls Of But

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I really like you, but… I agree with you, but… Your hair looks great, but… How do these three examples strike you? Do you get the feeling that what’s coming next might not be very agreeable? Learning to have a precision with language is one of the most important aspects of persuasion. The big ‘but’ […]


Storytelling To Persuade Your Affluent Client Le

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“To be a person is to have a story to tell.” ~Isaac Dennison Storytelling is one of the most important tools of persuasion. From a very early age, we’re naturally wired to hear stories. It’s not only a way to communicate but to incorporate into business. If you told nothing but stories–no pitch, no features […]


Storytelling To Persuade Your Affluent Client Le

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“To be a person is to have a story to tell.” ~Isaac Dennison Storytelling is one of the most important tools of persuasion. From a very early age, we’re naturally wired to hear stories. It’s not only a way to communicate but to incorporate into business. If you told nothing but stories–no pitch, no features […]


Your Prospect S Particulars Persuasion Continuums

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I heard a joke recently that I thought was pretty funny. ‘I have the idea that one person’s dream is another person’s nightmare. For example, it’s my dream to sleep with Cindy Crawford. I’ll bet you anything that would be her nightmare.’ We’re all different: some of us like to do crossword puzzles, others love […]


Powerful Persuasion Eliciting Peak Emotional States With Music

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I’m sure you’ve had this experience: you’re driving down the road, listening to the radio, and suddenly you’re transported back to a memory from ten, fifteen, twenty years ago. A song, maybe not even a great song, or a song you particularly liked very much back then comes on the radio. Maybe it reminds you […]


Persuasion Within The Pink Bubble

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“It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law.” […]


Avoiding Persuasion Pitfalls Part 1

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“Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians.” – Russ Rymer Who knew linguistics was such a hotbed of activity? I have an image of […]


Framing Baby Killers

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“We don’t see things as they are, we see them as we are.” – Anais Nin The ability to frame a situation is considered ‘spin’ by politicians and media pundits. It’s the ability to situate your view on an issue to your advantage. There’s the ‘Nuclear Reduction Treaty’ which on it’s surface sounds like a […]


Language Pattern Awareness

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“The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself.” – Henry Miller Words thrill me. I find language magnificent. Linguistics is an incredible world. I’ve been studying persuasion for over thirty years. If I think about it though, I’ve been studying […]


Knowing About The Laws Of Persuasion For Your Insurance Leads Part 1

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Knowing About The Laws of Persuasion For Your Insurance Leads – Part 1 Whether you’re selling health insurance or dental insurance, always the most important thing is to do is closing a lot of sales, because it is the bottomline in sales. Many salespeople spend a lot of their time trying to find out how […]


Knowing About The Laws Of Persuasion For Your Insurance Leads Part 2

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Knowing About The Laws of Persuasion For Your Insurance Leads – Part 2 You read in Part 1 of this write-up that there are three underlying principles of the art of persuasion: (a) you only get what you give in the Law of Reciprocation, (b) price comparisons in the Law of Contrast, and (c) group […]


Persuasion Techniques

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Some of the best persuasion techniques have been developed from NLP (neuro-linguistic programming) methods. For example, if you hear a person saying, “I see,” a few times, they are probably processing information visually, according to NLP. To influence them then, you would use phrases like, “You can see how…” or you would actually show them […]


Exploring Curiosity Hunger For The Unknown

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When we are born, we are open and curious and fascinated at the new world around us. We are sponges. And as we develop, and if, and only if, our basic needs are satisfied, we grow to the point of requiring self-actualization. Learning. Curiosity. Creativity. Knowledge. If you are interested in persuasion, odds are, you’ve […]


The Art Of Persuasion In An Essay

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Introduction “Rhetoric is the art of discovering, in a particular case, the available means of persuasion.” –Aristotle Every single human requires the art of persuasion at some point in their lives. As a child, one might use persuasion for the attainment of a toy or as an adult for the acquiring of other objects. A […]


Perfected Mind Control

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This is a thought paper on a concept I’ve calling Perfected Mind Control or PMC for short. With PMC I want to develop a system of mind control that does all or most of the end results of traditional mind control but is absent of all the coercive elements that are described in Robert Jay […]


Foundational Principles Of Persuasion

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Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be used to create unity or to force compliance. Whether the outcome is good or bad depends on […]