Book Review Loyalty Myths Hyped Strategies That Will Put You Out Of Business And Proven Tactics That Really Work

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Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to […]


Crm Keeping Customers Loyal

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Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever. Customer relationships are a company’s most […]


In Financial Services You Can Smile Harder And Give Away Gifts But Loyalty Is Heartfelt

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In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth. The dominant view of loyalty in financial services equates loyalty with simple continuity of […]


How To Keep Customers Loyal

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Business analysts know that it costs a company much more money to get a new customer than to keep doing business with their existing ones. Thus, to be as profitable as possible companies are urged to have loyal customers that keep coming back again and again. Unfortunately, this is easier said than done, and focusing […]


Business Owners Know That Their Customers Are The Key To Their Success

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If you have heard the saying “the customer is always right” you are among thousands, if not millions of people who have also heard this phrase. While this may or may not be the case, the customer does have a lot of say and influence in how a company or business performs and its current […]


Sales Promotions The Benefits Of Loyalty Programs

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Are you in charge of advertising or marketing for a small to large sized business? If you are, it is likely your responsibility to bring in new customers and increase sales. While a large amount of your focus may be placed on acquiring new customers, your focus should also be placed on retaining the customers […]


Web 2 0 As A Marketing Tool

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Web 2.0 can be used effectively to raise the levels of customer engagement, which, in turn, is known to help increase loyalty. There are sufficient statistics available to prove that retaining customer loyalty is imperative for any brand. The following should help to illustrate this further: 1. An increase of customer loyalty of 1 percent […]


Parlors And Internet Coupons

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The Parlor business is a very competitive business. There are parlors being put up left and right nowadays. Differentiating yourself from the other parlors is a loaded question for the parlor owner. If you own a parlor business, then how can you stand out from your competitors? The internet is a great tool for you […]


Cash Back Credit Cards Reward Yourself

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As the competition in the UK lending market has become ever more intense, lenders and credit card providers have had to go to ever more lengths to attract customers to them. While there is a limit to how low they can go on interest rates, in fact many now go as low as zero per […]


Rewards Or Cash Back Credit Card Choices

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A very common question you hear asked these days is which is the better, cash back or rewards credit cards loyalty schemes. The following is a brief explanation of the cash back vs. rewards credit cards loyalty schemes argument: Cash Back Credit Cards As their name suggests, cash back credit cards offer customers the chance […]


Love About Loyalty In Love

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Loyalty or fidelity means devoted commitment that cannot be broken easily. To be loyal, means to adhere to all the promises made for the lifetime. To keep all the commitments made forever. Loyalty is rather a very easy word but a very laudable quality that is difficult to keep for a lot many people. Loyalty […]


The Home Team

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Most of us are born to our allegiances. Especially for the home team. Our fathers taking us to our first baseball game, the perfectly manicured green grass and white on white of the baselines so precisely laid out before us as giants warmed up under the brilliant summer sun. From then to eternity that team […]