Book Review Loyalty Myths Hyped Strategies That Will Put You Out Of Business And Proven Tactics That Really Work

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Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to […]


Buddha In The Boardroom

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Recently chosen by Writer’s Digest magazine as one of the best new self-published books of 2005, ‘Buddha in the Boardroom’ is a clever and entertaining blend of business challenges and Buddhist philosophy. “What a charming book! MacConnell and Mosher have successfully juxtaposed wonderful, simple Buddhist wisdom with the everyday ordinary, focusing on work life. Indeed, […]


Tricky Decisions

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Some people know exactly what to look for at the bookstore – others spend hours without finding what they have in mind… Did you ever mistake the body lotion tube for the toothpaste a sleepy morning? No? Good, it’s not the best way to start the day. This might be an awkward approach if you’re […]


Overcoming Writer S Block

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Writing information products (eBooks) is one of the most popular ways of starting an online business. Why? Because the subject range is unlimited as is the angle or perspective you can bring to the subject. Plus, it costs nothing except your time to create it. But it is not always trouble-free. How do you get […]


Cost Saving Techniques Help Local Charities Focus On Relief Programs

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The worst of nature’s fury often brings out the best in people’s generosity toward those affected by disasters. For example, according to national headquarters of the American Red Cross, the organization received more than $2.12 billion from September to December 2005 to help victims of Hurricane Katrina in the south-central United States, with much of […]