Book Review Loyalty Myths Hyped Strategies That Will Put You Out Of Business And Proven Tactics That Really Work

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Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to […]


Freakonomics A Book Review

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If the thought of a book on economics is about as exciting as watching your toenails grow, or you are under-whelmed with statistics and number crunching theory, then the bestselling book Freakonomics : A Rogue Economist Explores the Hidden Side of Everything just might be the book to make you wake up without that extra […]


What S It Like Being You Book Review

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What’s it Like Being You? – Living Life as Your True Self is co-written by John Roger and Paul Kaye, who have collaborated previously on another book. Both of these authors are successful and sought-after lecturers, educators and best-selling authors in the self-help and spirituality genres. This 184-page non-fiction book is jammed packed with helpful […]


How To Quickly Submit Your Software

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For software authors or publishers, the software publishing is a complicated and careful job. There are literally hundreds of shareware sites and each site has a slightly different method of submitting your program information. Because of this variation, most commercially available software submission programs simply cannot work for every different site. To publishing software successfully, […]


So Many Article Directories So Little Time

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Twice today I received invitations from article directory owners to join their new sites. In many ways I am flattered, but in other ways I almost want to mention that they have their work cut out for them. As an author of several hundred articles online [I expect to add between one and two hundred […]


De Stressing Divorce

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Cooperation may not be a word many people associate with divorce, but if the authors of a new book have their way, it soon will be. Called “The Collaborative Way To Divorce: The Revolutionary Method That Results in Less Stress, Lower Costs, and Happier Kids-Without Going to Court,” (Hudson Street Press, $23.95) the book provides […]


Every 1000 Watt Station Can Help A Strategy For Today S Talk Radio Scene

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Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list. “In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio,” O’Reily said. […]


I M Published Now What

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So you’re published! Congratulations! Now if you’re like most authors you may be asking yourself, now what? There are so many ways to market yourself, so many in fact it’s sometimes tough to know which one you should chose. Now without getting into all your choices, let’s look at some basic things you can do […]


Publishing Options For New Authors

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Most of us have dreams of writing a book one day but the statistics verify that the vast majority never complete the task. There are lots of reasons for this failure but one of the most important is that would-be authors have heard that publishers accept only a tiny percentage of the book proposals they […]


What Can The Mystery Writers Of America Learn About Discrimination From The Sneetches

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The Mystery Writers of America (MWA), an organization that defines itself as ” the premier organization for mystery writers, professionals allied to the crime writing field, aspiring crime writers, and those who are devoted to the genre,” has developed a list of “approved publishers,” and a set of criteria authors must meet to join as […]


Join The Fight To Give Self Publishers An Even Playing Field

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Are you a self-published author who is tired of getting the door slammed in your face by reviewers, contests, conferences and more just because your books aren’t published by a traditional publisher? Join the club! And I do mean join. If we as self-publishers don’t begin to work together to combat the bias against our […]


It S Time For Independent Authors To Join Forces

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Imagine the power of a website dedicated to Independent authors and their books. A place where readers could find over a million Independently published books at one online location. The time has come for Independent authors around the world to join together on the Internet at one location to sell our books. There is tremendous […]


Writing Advice From The Experts Part 2

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The most valuable of talents is never using two words when one will do. – Thomas Jefferson There are many books that provide tips and guidance for publishing success. This series of articles takes you directly to a trusted source of wisdom – established authors. The hope is the experiences they have encountered will assist […]


The 7 Habits Of Highly Successful Authors

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The more I read how the successful authors do it, the more I realize that, like successful people in all walks of life, they all do things in common that contribute enormously to their success. So how can we learn from successful authors to ensure our own success in 2008 and beyond? We can start […]


What S Wrong With The Big New York Publishers

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The traditional marketplace for book sales is shrinking. The six largest publishers are shipping more books and selling less than ever before, even though the distribution chain is saturated with copies that will eventually be returned. The basic laws of supply and demand are being ignored and no one is trying to do anything about […]


Stop Wasting Time And Money

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Getting a manuscript published has never been easier; marketing and selling books has never been harder. Authors who pursue the smallest place for their Independent book on the shelf of a traditional bookseller is wasting valuable time and resources. The six largest publishers in the world, all based in New York (five owned by foreign […]


Writing Advice From The Experts Part 3

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You must be prepared to work always without applause. – Ernest Hemingway Much of the wisdom available from established authors may be surprising in it’s honesty and straightforward nature. The reason this is likely true is the authors in question have had enough success that there is no need to candy coat the truths they […]


What Do Bestselling Authors Have In Common

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Nine Characteristics That May Surprise You. In writing “The Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Behind Them,” (Dearborn Trade, 2005), we wanted to find out what separates the publishing industry elite, the bestselling authors, from all the thousands and thousands of writers who aspire to someday make the […]


Make Money With Writing Books On Spirituality And Self Help 10 Great Reasons To Become An Author Today

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It was the first time I overheard someone whisper “she’s the author”, as I walked into a book signing, that I suddenly realized that I had achieved something very special. Not only had I managed to get my book published, I now received respect and admiration from total strangers. Being an author even it today’s […]