A Covert Marketing Tool For Parent Buyers The Kiddie Ride

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Choosy mothers choose Jif. But what do choosy kids choose? “Automobiles and electronics,” says Mark Snyder, senior vice president of brand management for Holiday Inn. “Children very much get to participate in making those purchasing decisions.” Let’s face it. Anyone who has ever stood in a checkout line in the supermarket knows that kids have always had a say in purchasing toys, food and other smallish items. What’s new is how far that influence now stretches


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