Affiliate Marketing Learn The Basics

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Many people are surprised at the number of sophisticated ways advertisers try to reach them. Most Internet surfers could identify a banner or text ad, but the majority could not tell you about performance marketing also known as affiliate marketing and pay-for-performance marketing.

Affiliate Marketing is one channel of marketing products and services online. It traditionally includes a retailer and a publisher, sometimes known as an affiliate.

For this article, we define a publisher, as an independent party that promotes the products or services of an advertiser in exchange for a commission on leads or sales.

An affiliate displays ads, text links, or product links on its Web site, in email campaigns, or in search listings and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form, making a purchase or subscribing to a service.

A merchant, also known as an advertiser or retailer, is a Web site or company that sells a product or service online, accepts payments and completes orders.

If you place an ad or link to the merchant’s products and/or services on your Web site and the merchant pays you a commission for leads or sales that result from your site.

What it Takes to Succeed

Those publishers suited best for affiliate marketing have some consistent characteristics:

 They must have a Web site designed for a specific niche of consumers or audience. While not all affiliates have content sites, it is a simple way to enter into the affiliate marketing industry and a solid foundation to build upon if you later branch out to other marketing channels such as search engine marketing

 You should have basic HTML skills to be able to insert and track advertisements such as banners, buttons and links

 A set amount of time per day to dedicate to the program depending on number of Web sites

Learn the Language – Affliliate Marketers Speak

Just like in any industry, affiliate marketing has its own language. Don’t be intimidated; pretty soon these terms will be second nature.

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