Why Real Estate Agents And Investors Should Use Blogs

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Online blogs provide commentary or news on a particular subject such as sports, news, music or a hobby. Most blogs online function more as personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on photos, audio podcasting, videos, or all combined together.

Many realtors or real estate investors who have properties or businesses can use blogs to keep in touch with their readers or create a community of readers interested in their subject matter. If you are a realtor who focuses on condos you can talk about condos, if you are a wholesale investor who sells fixer uppers you can blog about fixer uppers and expand on your expertise. Some of your posts can include your listings or projects that you are working on. You can subtly ask your readers about interest in your real estate inventory. By offering quality expertise in your field you gain trust among your readers and possibly a potential buyer.

Blogs are affordable compared to the cost of building a website. Most blogs are free or have a low monthly fee to maintain. The most common blog programs available are wordpress blogs or blogger. Both are easy to use and update. Blogs are also very search engine friendly so it will also assist in getting you found easier online.

Here are some things you can do with a blog:


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