Changing Variables With Controlled Testing With Weight Watchers 1shoppingcart Aweber Examples

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My company is just like any other in that we test all sorts of things. We test ad campaigns, sales letter copy, images on web pages and in print copy, headlines, story leads, mini-site pages, buttons and more to see which ones convert the best, which give the best return on investment (ROI). But there’s one thing in common among all tests, and it’s important to note: you need to only change one variable in the test in order to have a controlled test where the results will tell you what you want to know. And here’s a prime example…

My Weight Watchers


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