Email Marketing For Your Small Business Selecting The Right Server

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There are many different methods for promoting your business online, but one of the most effective is still the email campaign.

Weighing Your Options

For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you’re using. Or you can join an ASP hosted service.

The most obvious benefit of a hosted server is that getting your emails delivered is your host’s concern. Says Dr. Ralph Wilson, of Wilson Internet Services, “With desktop or web server software, basically you’re responsible to get them delivered… Whereas if you’re paying someone else for that service, it’s their job, and many of them take it very seriously.” A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.

With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.

Beating the Blockers

If you use desktop or server based software, there are some general guidelines you can follow to help your emails make it to your customers’ inboxes.

1. Avoid signs of spam. There are specific characteristics that trigger spam filters. You can increase your deliverability by avoiding certain pitfalls in your subject lines:


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