Necessity Of Search Engine Optimization

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Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are na


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